Explore the significance of World Tourism Day 2023 with a focus on ‘Tourism and green
investment.’ Discover how sustainable tourism can align with UN Sustainable Development
Goals and learn about exciting emerging destinations for 2024. Join us in promoting responsible
travel and preserving cultural and natural heritage.

Celebrating World Tourism Day 2023 with a Focus on Green Investment and Emerging Destinations

Tourism is one of the few industries that have the ability to drive sustainable change across the
spectrum – for both the consumers as well as the providers. It is a unique symbiotic relationship
with each side playing a vital role in changing the other leading to enhanced value to both sides.

As a tribute, we celebrate World Tourism Day on 27 September every year, to foster awareness
among the international community of the importance of tourism and its social, cultural, political
and economic value. The theme of the current World Tourism year is “Tourism and Green
Investment”.

United Nation’s Sustainable Development Goals (SDG) are the key parameters used to
measure the impact of an industry towards building a sustainable future. Tourism plays a major
role in the following goals:

1. Economic Growth (SDG 8) – Tourism generates employment opportunities across
   various sectors such as hospitality, transportation, and local crafts, reducing
   unemployment rates.
2. Infrastructure and Innovation (SDG 9) – Tourism leads to improved infrastructure,
   including roads, airports, and public facilities, benefiting both tourists and locals.
3. Sustainable Cities and Communities (SDG 11): Tourism can lead to the revitalization
   and preservation of cultural heritage, promoting sustainable urbanization.
4. Responsible Consumption and Production (SDG 12) – Tourism businesses are
   increasingly adopting eco-friendly practices to reduce waste, conserve resources, and
   promote responsible consumption.
   TLNconnect is fully committed to bringing sustainability to the forefront of the industry. We
   believe that promoting new destinations is vital as it spreads the benefits of tourism more
   equitably, encourages responsible practices & preserves the cultural and natural heritage
   leading to the growth of previously undiscovered or underdeveloped areas.

A shortlist of some of the best emerging travel destinations for 2024 are:

@ – visituzbekistan.uz

Uzbekistan’s Cultural Treasures

Uzbekistan is famous for its historic cities, and Bukhara is one of the most captivating of
them all. From the landmark Ark Fortress to the stately Kalyan Minaret – so beautiful that
even Genghis Khan didn’t dare destroy it – holy sites around the city are covered in
skillful brickwork and exquisite tiles.

@ kolchfilm

Georgia’s Natural Beauty & Historical Charm

This country is one for all seasons. During fall, the western region of Kakheti is especially
attractive to tourists, as the grapes are harvested for wine making, a tradition that has lasted
over 8,000 years. During the summer, the shores of the Black Sea are ideal for a relaxing
vacation, and Georgia’s high mountains beckon those who are adventurous at heart.

@pixiprol

Israel’s Diverse Landscapes & Heritage

There is no better place to experience a part of history than Israel which is known as the
Cradle of Civilization. Jerusalem also called the Holy City is the most visited city in
Israel, and is significant to Judaism, Christianity & Islam. This makes it a unique
destination with numerous ancient religious sites and artifacts for people to see.

@strawberryhillhotel

Jamaica’s Eco-Tourism Opportunities

There are few places which evoke as much a sense grandeur as Jamaica. From
beautiful beaches and turquoise waters to stunning jungles and waterfalls to a lively
culture complete with delicious food and reggae tunes, Jamaica offers so much to see
and do on a group trip with friends.

@dayn_moron

Kyrgyzstan: A Paradise for Adventure Seekers

Part of the Soviet Union until 1991, Kyrgyzstan boasts incredible natural beauty, with its
unspoilt mountain-scapes, vast glaciers and pristine lakes. Its history dates back over a
thousand years too, as it was a crucial part of the Silk Road route from China to the
Middle East and Europe. This gives it a unique cultural mix that can be seen in its
monuments and traditions.

Kazakhstan: Where Nature Meets Modernity

Kazakhstan is known for its architectural marvels, the Caspian Sea, and the wild
horses. Its largest metropolis, Almaty, is a long-standing trading hub whose landmarks
include Ascension Cathedral, a tsarist-era Russian Orthodox church, and the Central
State Museum of Kazakhstan, displaying thousands of Kazakh artifacts.

As we commit to bringing new destinations on to the travel map, join us in taking the journey
in a sustainable and responsible manner. Your travel choices have a major impact on the
environment, local communities, and cultures and ultimately the whole world. Let us take a
pledge to “Leave No Trace” as we celebrate World Tourism Day with eco-friendly
adventures